Shea Mooti Goes to Fenwick

October 4, 2016

Ethical skincare brand Shea Mooti is to stock its range of award-winning products for baby at Fenwick department stores.

The natural skincare range, created by mum-of-three Violet Reid, is set to launch at Fenwick’s Tunbridge Wells and Canterbury branches.

Designed to pamper, heal, soothe and soften the skin, Shea Mooti products are formulated with gentle ingredients that are 100% natural, kind to sensitive skin and ethically sourced.

The brand’s eco philosophy and rising popularity underscores the rapid growth of the organic skincare market in the UK and beyond. The modern consumer is looking to invest in high-quality products that bypass synthetic chemicals in favour of natural, moisturising ingredients that work with even the most sensitive of skins.

Violet, a trained nurse, established the brand after failing to find natural skincare products on the high street for her baby son Alex who had itchy eczema and cradle cap. Many of the available products contained harsh ingredients that are known to trigger flare-ups, like parabens, sulphates and synthetic fragrances. Out of necessity, Violet enrolled on a soap making course and began to make her own soaps, balms and moisturisers using organic Shea Butter and natural oils at home.

The Fenwick launch is therefore a milestone achievement for the home-made brand that began life in a small family kitchen. Shea Mooti is proud to find a place for itself at the prestigious store that first opened its doors in 1882 and has since forged a reputation for showcasing the newest ideas, styles and products to its customers.

Violet Reid, Founder recalls: “I started by creating 100% natural balms in my kitchen, trying to soothe and treat my children’s very sensitive and eczema prone skin. The result was astonishing and I wanted to help other families with similar problems. Shea Mooti was created!”

About Shea Mooti

Creator of ethically sourced and 100% natural skin care products for the entire family, Shea Mooti, was founded by Violet Reid, a qualified nurse, mother of three and inspirational businesswoman who couldn’t find effective moisturisers on the high street to treat her son’s very sensitive and eczema prone skin. Recognising the need for better skincare solutions for mums and babies, Violet began making natural products herself in her family kitchen using a nourishing blend of Shea Butter with organic and natural oils, eventually selling them on to friends and family.

Shea Mooti products are entirely made in the UK, and are formulated to soothe, moisturise and pamper the most delicate skin using only pure natural botanical oils and butters handpicked by Violet. Shea Mooti products are free from petroleum, mineral oils, parabens, EDTA, silicones, phthalates, synthetic colours or fragrances and never tests on animals. Today the brand has expanded across Europe and the UAE. In Europe it’s available at NK (Stockholm) and Maxi department store (Slovenia). UK stockists include Holland & Barrett and Mothercare. The brand is also available online at


For additional information, image requests and press enquiries:


Tel: +44 (0) 3450559197


Shea Mooti Skincare, 27 Old Gloucester Street, London, WC1N 3AX, UK


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