Shea Mooti launches at Fortnum & Mason

March 16, 2017

London, 16th March 2017

Natural ethical skincare brand Shea Mooti is delighted to announce that it’s range of mother and baby products are to be stocked online by Fortnum & Mason, London’s most prestigious shopping landmark.

The 100% natural skincare range for mother and baby features organic products that pamper mama and nourish baby’s sensitive skin. Winning multiple International awards, many of the products are used by nurses and paediatricians for their gentle cleansing and moisturising properties.

This new relationship with Fortnum & Mason reflects the home-made brand’s continued commitment to creating superior organic and ethical skincare products for the entire family.

‘We share the same values and beliefs as Shea Mooti and are very proud to be offering our customers a collection of natural skincare of the highest quality.’ Jo Newton, Head of Fashion, Beauty and Home Buying at Fortnum & Mason

It also provides the young business, which began life in a family kitchen, with the strong foundation to propel itself forward and continue expanding its reach across Europe and the UAE.

Shea Mooti’s rising popularity underscores the rapid growth of the organic skincare market in the UK and beyond. It also highlights the modern consumer’s search for high-quality products that bypass synthetic chemicals in favour of natural, moisturising ingredients that work with even the most sensitive of skins. A recent independent study by the American Journal of Public Health claims that 64% of chemicals applied on the skin are absorbed by the bloodstream, and consumers are becoming increasingly aware of the health side-effects of harsh chemicals.

Founder Violet Reid recalls: “I started by creating 100% natural balms in my kitchen, trying to soothe and treat my children’s very sensitive and eczema prone skin. The result was astonishing and I wanted to help other families with similar problems. Shea Mooti was created!”

About Fortnum & Mason

A fixture in Piccadilly since 1707, Fortnum & Mason remains an essential London destination for anyone in search of extraordinary food, glorious gifts and unforgettable experiences.

From the food halls and confectionery counters at street level, to the beautiful fashion and beauty floor, expertly-curated men’s department, and refined Diamond Jubilee Tea Salon above, Fortnum’s is committed to making the everyday special for each customer, whether they’re shopping in-store or from around the world at the award-winning

Renowned for its famous teas, scotch eggs, handmade chocolates and iconic wicker hampers – each of which play a large part in Fortnum’s centuries of history – the iconic brand remains committed to imagination and discovery too.

From new stores at home and abroad, to delicious innovations like Fortnum's Champagne Pops and adventure-ready Hamperlings, Fortnum's mission - as it has been since 1707 - remains to deliver a sense of pleasure to every customer.

About Shea Mooti

Creator of ethically sourced and 100% natural skin care products for the entire family, Shea Mooti, was founded by Violet Reid, a qualified nurse, mother of three and inspirational businesswoman who couldn’t find effective moisturisers on the high street to treat her son’s very sensitive and eczema prone skin. Recognising the need for better skincare solutions, Violet began making natural products herself in her family kitchen using a nourishing blend of Shea Butter with organic and natural oils, eventually selling them on to friends and family.

Shea Mooti products are entirely made in the UK, and are formulated to soothe, moisturise and pamper the most delicate skin using only pure natural botanical oils and butters handpicked by Violet. Shea Mooti products are free from petroleum, mineral oils, parabens, EDTA, silicones, phthalates, synthetic colours or fragrances and never tests on animals. Today the brand has expanded across Europe and the UAE. In Europe it’s available at NK (Stockholm) and Maxi department store (Slovenia). UK stockists include Holland & Barrett, Fenwick and Mothercare. The entire range is also available online at

Shea Mooti contact:
For additional information, image requests and press enquiries:

Tel: +44 (0) 3450559197
Shea Mooti Skincare
27 Old Gloucester Street
London, WC1N 3AX


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